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Internet of Things in Poland 2016

Trend analysis and development forecasts for 2016-2021

The IoT in itself is not a revolutionary idea but it rather indicates what can be achieved by, on the one hand, connecting traditional devices in our surroundings to a network and, on the other hand, by using various types of sensors. It has been driven first of all by the increase in the penetration of internet services, including broadband connections, accompanied by the rapid expansion of mobile access services, smartphones and mobile applications.


This report from PMR is an attempt to systematise what is known about the Internet of Things in Poland. It presents the key global trends and forecasts concerning the IoT. Even more essential is the confrontation of that data with the situation on the domestic market and an attempt at finding out to what degree the global scenarios and forecasts are relevant for the Polish market. This is a crucial question as the situation in Poland, especially in specific narrower areas or segments, differs considerably from the global trends.


What includes this report?X

  • PMR's analysis of the IoT covers both the demand and supply side.
  • The segments of business users (B2B) and individual customers (B2C) are discussed separately. Within the B2B segment the scale of the phenomenon was determined as well as the share of the IoT in IT spending broken down into different economy sectors (verticals). In the mass market (B2C) the segments of wearables and of smart home solutions were identified.
  • The report makes use of the findings from PMR's own survey conducted on a sample of 1,000 users in the autumn of 2016. The survey concerned the broadly defined Internet of Things. The analysis of trends and forecasts is supplemented by opinions voiced by the representatives of the top 100 IT companies in Poland. One of the issues touched upon in that periodic survey of the executive staff at the biggest IT companies in Poland was the Internet of Things.
  • Additionally, the findings from a survey of large enterprises and SMEs active in the B2B segment were used when making estimates and defining the necessary premises.


Who benefits from the report?X

  • Executive staff, Polish telecoms' departments of B2B strategy and solutions
  • Business development and sales managers representing IT suppliers (services and software)
  • Distributors of consumer electronics – the biggest stores and online platforms
  • Higher managers representing the leaders and top players in the following sectors of economy: retail, transport and logistics, industry, healthcare, finance, power, agriculture
  • Representatives of the biggest cities in Poland
  • Suppliers of telecommunications and network devices
  • Consulting, research and business intelligence companies
  • Chambers of commerce, professional organisations
  • Universities, scientific institutes
  • Domestic finance institutions (banks, brokerage houses, investment funds)
  • Foreign finance institutions with an international reach


Why buy the report?X

  • Comprehensive analysis of the Internet of Things
  • Findings of PMR's dedicated surveys, both B2B and B2C
  • A map of the competitive environment and players participating in the IoT value chain
  • Structural analysis and division into verticals (retail, transport and logistics, industry, healthcare, finance, power, agriculture, smart cities, smart home, wearables).
  • Verification of the global trends and forecasts in the Polish context
  • Realistic assessment of the IoT-related hype and the separation of expectations from actual possibilities
  • Forecasts for the development of the IoT in Poland


PMR provides a good service and is always open to discussion. All reports are well structured & are always on time.Member of the Managment Board, SCA Hygiene Products

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