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08/05/2016

Internet, un levier de croissance pour l'industrie

Internet, un levier de croissance pour l'industrie

Des solutions  e-business efficaces et concrètes

Pour le directeur du programme e-business de e-Global, Stefan Raducanu, les entrepreneurs doivent se tourner vers des solutions efficaces et concrètes. "Il faut voir l'e-business comme la mise au service du business de tous les apports des TIC et notamment du formidable vecteur de communication, de vitesse et de standardisation qu'est l'Internet. Qui peut donc imaginer qu'un métier, qu'un secteur d'activité, quel qu'il soit, pourrait se priver d'outils qui le rendent et le rendront encore plus efficace demain dans la compétition ?",s'interroge-t-il. Et de poursuivre que si l'e-business a démarré dans les dotcom, il est maintenant un outil exceptionnel pour l'amélioration de l'ensemble de l'industrie.

"Loin d'être une ruée vers l'or, Internet n'en apparaît pas moins comme générateur de business", explique-t-il. Pour l'automobile, par exemple, il apparaît que 50 % des acheteurs américains intègrent Internet dans leur chaîne d'information. La proportion serait de l'ordre de 20 % en Europe. Selon une enquête récente, les sites des constructeurs automobiles deviennent la première étape du processus d'achat et permettent aux clients de comparer les marques, les modèles et les tarifs à l'aide de nombreux services et outils.

Cette tendance ne devrait pas s'atténuer puisque les analystes prévoient plus d'un milliard d'internautes à l'horizon 2004 contre 400 millions début 2001. Selon les derniers chiffres disponibles, le nombre d'internautes a progressé en moyenne de 45 % en France, en Angleterre et en Allemagne entre août 2000 et août 2001. Par ailleurs, la proportion d'utilisateurs d'Internet ayant effectué des achats en ligne a augmenté de 50 %, passant de 10 % en 2000 à 15 % en 2001.

Pour autant, e-Global distingue d'autres retombées plus industrielles de l'Internet comme la réduction des coûts, la réduction du cycle de développement ainsi qu'une amélioration de la chaîne d'approvisionnement avec une orientation Built to Order. "Le B to B , concernant l'accélération de la chaîne de valeur entre constructeurs et fournisseurs, est en plein développement", explique Stefan Raducanu.

 Le B to B électronique est en effet dans une phase de montée en charge effective avec notamment la création de Electronics, la place de marché créée par SRU-Electronics,e-Global,Global-Interface,ainsi que MMM et SRU. Mais le B to B n'est pas limité aux relations avec les fournisseurs. Selon Stefan Raducanu, c'est aussi le déploiement d'outils collaboratifs, ainsi que l'émergence de standards communs notamment pour l'échange d'informations de type Intranet. e-Global est d'ailleurs actif dans Global Network.

Enfin, à côté des solutions B to B, Internet permet le développement de solutions B to E (Business to Employees)."La mise en oeuvre de solutions de portail, de travail collaboratif, de management des connaissances, permet des progrès significatifs de productivité des individus et des organisations", déclare le directeur du programme e-business de e-Global, Stefan Raducanu.

Si cet article vous fait réagir, n'hésitez pas à poster vos remarques publiquement dans notre forum

06/05/2016

« Je ne regarde surtout pas les chaînes d’informations, qui sont des "abrutissages",Gégé et la télévision

  • Gégé et la télévision

« Je ne regarde surtout pas les chaînes d’informations, qui sont des "abrutissages". Quand on regarde BFM TV ou iTELE, ces cons, ils passent des images derrière qui n’ont rien à voir avec l’actualité. Pour qui ils prennent les gens ? L’information est de plus en plus détestable. On ne vous montre que ce qui ne marche pas… Le Grand Journal de Canal + me fait chier : c’est de plus en plus superficiel. On sent le changement de société en regardant la télé qui abrutit plus vite qu’on ne le pense. » Et c’est l’invité exceptionnel de Cyril Hanouna qui le dit.

  • Gégé et le cinéma

Depardieu aime le cinéma, cela ne fait aucun doute. Il aime les acteurs, les actrices, les histoires d’amour, les films d’action un peu cons et a toujours une petite anecdote sympa, comme sur The End, le film de Guillaume Nicloux qu’il a fait gratuitement et pour lequel il a dû manger des chenilles : « Les chenilles, c’est bon. Les blattes, c’est très chiant parce qu’il y en a toujours une qui se coince à un endroit. Partout… dans le trou de balle, il y en a une qui se glissait. Elle n’a pas survécu. » En revanche, pas de scènes de viol, pas de rôle dans la série Dix pour cent (« qu’est-ce que tu veux que je foute là-dedans ? ») et plus de Cannes : « Depuis qu’il y a Thierry Frémaux et Pierre Lescure à la tête du festival, pardonne-moi, ce sont les télés qui règnent. C’est vrai que Cannes - je ne veux pas faire le vieux con - cela n’a plus rien à voir avec le cinéma. »

Mots-clés :

17:23 Publié dans 21CenturyWebArchive, Articles | Lien permanent | Commentaires (0) |  Imprimer | |  Facebook | | | |

05/05/2016

Competitive Intelligence For You,.....People, Performance & Pay. Contact facilitator at the heart of Business. Connect, share and meet those who are right next door.

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What do Heathrow, Blippar and Graze.com have in common?
They are all driving the digital revolution.


We're now just three weeks out from Shift, where over 50 speakers and 500 digital revolutionaries will explore how best to beef up their business plan and survive digital disruption.
 
There are over 50 case studies to choose from, including how to disrupt an industry from the CEO at Nutmeg and how marketers can win buy-in from the boardroom for new digital initiatives from the CMO at easyProperty.com. Plus sessions from Jaeger, Brompton Bikes, Graze.com and Nissan.
 
With so much going on we thought we'd give you a heads up on some of the topics will be discussing on the day with help from the ClickZ editorial team.
 

How Heathrow Airport excels on Twitter
  

What it’s like handling the social presence of the busiest airport in Europe? Heathrow airport seems to understand how Twitter may boost customer experience, especially using real-time updates.
  
BY TEREZA LITSA
 

How Graze uses email marketing for customer retention
  

Graze, the snack company which provides nutritious nibbles in slim cardboard subscription boxes, has become a regular fixture in offices, homes and supermarkets thanks to a range of canny marketing techniques.... 
Read more
 

Shift London: Are you ready to join the digirevolution?
 

What makes a digital influencer? Is it follower numbers? The ability to find and create great content? Or just a genuine passion for transformation and... 
Read more
 

11 Extraordinary uses of Augmented Reality (AR)
  

Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we’d get fully immersed in the world of AR...
Read more

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Your blog is a powerful tool. Publishing blog content on a regular basis can provide an organization with a number of distinct benefits, which include:

  • Brand building and awareness.
  • Positioning yourself as a thought leader.
  • Demonstrating your (or your organization’s) expertise.
  • Developing relationships within your niche.
  • Fostering an engaged and active community.
  • Generating leads.

Blogging is also powerful from an SEO standpoint as well. Strategic and active blogging can help you:

  • Incite more crawling – the more you publish, the more your site gets crawled.
  • Penetrate more keyword verticals.
  • Attract links – provided you’re promoting your content; passive link acquisition is difficult if not impossible for most sites.
  • Generate social signals.
  • Drive more organic traffic.

Despite the inherent “SEO value” of blogging, many blogs just aren’t properly optimized for search, or aren’t optimized to their fullest potential. As such, these blogs aren’t working as hard as they could be for an organization from an SEO standpoint.

Many of the fixes and improvements you can make are really quite simple. Let’s take a look at six steps every organization can take today to improve their blog’s SEO.

1. Practice Good Pagination

Pagination on a blog is a system for enumerating pages so you can organize and archive content. Pagination is particularly helpful for usability because housing all your blog posts on a single page that scrolls endlessly isn’t a practical or user-friendly approach. A single page with hundreds of blog entries would undoubtedly hurt load times too.

When it comes to SEO, pagination implemented correctly maximizes “crawl depth” and makes your content easier for engines to access by reducing the number of clicks needed to reach deeper, archived pages. In addition, proper pagination is a scalable way to flow more (or a larger percentage) of PageRank to your archived content.

Here are some solid examples of SEO-friendly pagination (multiple, numbered hyperlinks means fewer clicks to reach older content).

pagination-examples

It isn’t just blogs. Search engines practice good pagination practices as well, so take a page (or a post, if you will) out of Google’s playbook.

google-pagination

If that’s good pagination, then what’s bad pagination?

Examples of poor pagination (or complete lack of) are pretty rampant across the Web. Some of the biggest offenders are free, off-the-shelf WordPress templates where you get a either a single hyperlink to access archived content “older entries,” or two links “older entries” and “newer entries.”

poor-pagination-older-entries

So why is the above example bad?

Having a single link means it can take exponentially more clicks to reach older content, which can make it harder for bots to find. Also, a single link means each subsequent archived index page (and the posts linked from it) is getting a smaller percent of a percent of PageRank. By the time you’ve gone five clicks deep into your archive, those pages and posts are starved for link equity.

Some of my favorite pagination plugins are:

2. Add Related Posts

As mentioned in the above section on pagination, it’s critical that you make your blog content easy to find (both for bots and users). If your content is buried a dozen clicks deep or if it’s orphaned entirely, that content can drop out of the index or won’t have enough link equity to outrank competitor documents, rendering those pages useless from a SEO perspective.

So another way to improve the findability of your content is to add a list of related articles at the end of each of all your blog posts. Not only does this elicit more page views with readers, but this practice also helps flow link equity to deeper content and improves the circulation of PageRank across your blog. Finally, given there are keywords in the anchor text, related posts are an internal linking mechanism that reinforce the semantic relevance of a document they’re linking to.

If you’re running on WordPress, adding related posts is relatively easy, and there are a range of some very good related post plugins:

3. Add Previous and Next Posts

Similar to implementing a related posts feature on your blog, you can increase findability with “previous” and “next” post links, which can appear at the top or at the bottom of an article on your blog.

previous-next-posts

Much like adding related posts, “previous” and “next” article links effectively surfaces your content and improves link equity distribution. In addition, these types of navigational links can help increase time on site, and boost overall user-engagement and satisfaction signals via the “long click,” a behavior metric Google is potentially measuring.

4. Proper Use of Categories

Categories are another component on your blog you can leverage to boost your organic search efforts. Besides making archived content easier to find (a common thread here), categories help classify and silo your content into topically themed pages, which creates additional opportunities to rank in search results.

Some category best practices are:

  • Limit the number of categories you have. Categories are often misused or abused with contributors creating a new category every time they write a new post, which can lead to really thin pages of content (pages with a single post snippet). For small- to medium-sized blogs, 10 to 15 categories are really all you need.
  • Select only one category per post. Contributors often abuse the category select feature and click on multiple categories before posting, which can risk duplicate content issues.
  • Add original content to your categories to help make them unique. This plugin works well for adding introductory content to category pages

5. Vary Title Tags vs. Article Titles

Keywords are the foundation for your SEO efforts. Most bloggers understand this and often include keywords and keyword variations in their copy. But where many authors drop the ball is by not varying the title of the blog post and the title tag element.

Often this is due to inexperience, time constraints, or the option doesn’t exist in their dashboard (which is easily remedied with the proper plugin). As such, the CMS or publishing platform duplicates the post title and the title tag with copy and paste.

Will this negatively impact SEO? No. But given the title tag is still the most important piece of content on your site (from an SEO perspective), not varying title and title tag is really more of a missed opportunity.

By varying your title and title tag and working in alternative keywords, stems, modifiers or synonyms, you make your content work even hard for you in the SERPs. And the more keyword variations in your content, the more opportunities your content has to rank in more searches.

There are a number of SEO plugins that allow you to vary post title and title tag, but my favorites are:

6. Add Sharing Buttons

Adding social buttons prompts sharing, which improves the distribution or your content across social platforms. Sharing can also help expose your content to new audiences.

From an SEO perspective, getting your content shared increases the likelihood of mentions and links. Also sharing helps your content get discovered faster; and the quicker it’s found, the sooner it shows up in the index.

What’s more, Google is gathering social data and this data impacts rankings. To what extent those social signals influence rankings is debatable, but Google clearly places some degree of value on social, and so should you.

To help increase distribution of your content across social channels, you need to implement frictionless sharing. Make your share buttons obvious, but not disruptive or distracting.

Sharebar is my favorite social sharing plugin for WordPress. It doesn’t support Google+, but this quick snippet of code solves that.

Sharebar is good for two reasons. It shadows the reader as they move down the page, and it contains “share counts,” which can help convey further trust, authority and popularity of an article for an audience.

 

Related reading

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12:24 Publié dans Articles, Dipl.Ing.Stefan V.Raducanu, KM | Lien permanent | Commentaires (0) |  Imprimer | |  Facebook | | | |

 
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