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05/05/2016

Competitive Intelligence For You,.....People, Performance & Pay. Contact facilitator at the heart of Business. Connect, share and meet those who are right next door.

Competitive Intelligence For You,.....

People, Performance & Pay. Contact facilitator at the heart of Business.Global4.gif

Connect, share and meet those who are right next door. Let your inerests be known and discover the profiles of your neighbors.foule.jpg

SRU accompanies you during each trip to make it better and enriched with encounters and exchanges. For each stay within the SRU network, meet and share with people staying there.

Let  your interests be known and discover the profiles of your neighbors.

1agld1r.gifSRU is a matching platform to help you enjoy your stay in the Network in a a different way.globalpartnersnetwork - Copie.jpg

SRU-Electronics is the legitimate strategic and tactical research and analysis designed to identify threats and opportunities.

Gravitation Towards Online, Searchable Information

Competitor Intelligence

Knowledge and Experience

At SRU, we have built our business around knowledge and experience and our ‘b2b focus’ has given us insights and intelligence from which your business can greatly benefit.

Please take your time to look around our website where you will find evidence of that knowledge and experience through our many publications and cases histories. 

Quite simply, we have carried out more business to business market research studies than any other company in the world – ever. We hope you agree that our understanding in business to business markets goes beyond knowledge, truly setting us apart.

Competitive Intelligence

Make competitive intelligence part of your business practice and be on the cutting edge

Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For You introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision–making process

Today, competitive information is more readily available than ever before. You can find endless information online in an instant. Yet the information that is most valuable to you and your business cannot be found on a Google search. Acquiring this information requires a lot more intelligence.

Contact Us >


LONDON. 155 BISHOPSGATE. 24 - 25 MAY 2016
  
 
BOOK NOW
 

What do Heathrow, Blippar and Graze.com have in common?
They are all driving the digital revolution.


We're now just three weeks out from Shift, where over 50 speakers and 500 digital revolutionaries will explore how best to beef up their business plan and survive digital disruption.
 
There are over 50 case studies to choose from, including how to disrupt an industry from the CEO at Nutmeg and how marketers can win buy-in from the boardroom for new digital initiatives from the CMO at easyProperty.com. Plus sessions from Jaeger, Brompton Bikes, Graze.com and Nissan.
 
With so much going on we thought we'd give you a heads up on some of the topics will be discussing on the day with help from the ClickZ editorial team.
 

How Heathrow Airport excels on Twitter
  

What it’s like handling the social presence of the busiest airport in Europe? Heathrow airport seems to understand how Twitter may boost customer experience, especially using real-time updates.
  
BY TEREZA LITSA
 

How Graze uses email marketing for customer retention
  

Graze, the snack company which provides nutritious nibbles in slim cardboard subscription boxes, has become a regular fixture in offices, homes and supermarkets thanks to a range of canny marketing techniques.... 
Read more
 

Shift London: Are you ready to join the digirevolution?
 

What makes a digital influencer? Is it follower numbers? The ability to find and create great content? Or just a genuine passion for transformation and... 
Read more
 

11 Extraordinary uses of Augmented Reality (AR)
  

Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we’d get fully immersed in the world of AR...
Read more

ADVERTISE / PUBLICATIONS, SRU COMMUNICATION, FranceWebAsso, Great People Connecting Communities, About Us, Collaborate, Communicate, Connect...24/7/365. The Infinite Archive. Storing bits for 100 years. The Global Evolution, The World is our Workplace....

Your blog is a powerful tool. Publishing blog content on a regular basis can provide an organization with a number of distinct benefits, which include:

  • Brand building and awareness.
  • Positioning yourself as a thought leader.
  • Demonstrating your (or your organization’s) expertise.
  • Developing relationships within your niche.
  • Fostering an engaged and active community.
  • Generating leads.

Blogging is also powerful from an SEO standpoint as well. Strategic and active blogging can help you:

  • Incite more crawling – the more you publish, the more your site gets crawled.
  • Penetrate more keyword verticals.
  • Attract links – provided you’re promoting your content; passive link acquisition is difficult if not impossible for most sites.
  • Generate social signals.
  • Drive more organic traffic.

Despite the inherent “SEO value” of blogging, many blogs just aren’t properly optimized for search, or aren’t optimized to their fullest potential. As such, these blogs aren’t working as hard as they could be for an organization from an SEO standpoint.

Many of the fixes and improvements you can make are really quite simple. Let’s take a look at six steps every organization can take today to improve their blog’s SEO.

1. Practice Good Pagination

Pagination on a blog is a system for enumerating pages so you can organize and archive content. Pagination is particularly helpful for usability because housing all your blog posts on a single page that scrolls endlessly isn’t a practical or user-friendly approach. A single page with hundreds of blog entries would undoubtedly hurt load times too.

When it comes to SEO, pagination implemented correctly maximizes “crawl depth” and makes your content easier for engines to access by reducing the number of clicks needed to reach deeper, archived pages. In addition, proper pagination is a scalable way to flow more (or a larger percentage) of PageRank to your archived content.

Here are some solid examples of SEO-friendly pagination (multiple, numbered hyperlinks means fewer clicks to reach older content).

pagination-examples

It isn’t just blogs. Search engines practice good pagination practices as well, so take a page (or a post, if you will) out of Google’s playbook.

google-pagination

If that’s good pagination, then what’s bad pagination?

Examples of poor pagination (or complete lack of) are pretty rampant across the Web. Some of the biggest offenders are free, off-the-shelf WordPress templates where you get a either a single hyperlink to access archived content “older entries,” or two links “older entries” and “newer entries.”

poor-pagination-older-entries

So why is the above example bad?

Having a single link means it can take exponentially more clicks to reach older content, which can make it harder for bots to find. Also, a single link means each subsequent archived index page (and the posts linked from it) is getting a smaller percent of a percent of PageRank. By the time you’ve gone five clicks deep into your archive, those pages and posts are starved for link equity.

Some of my favorite pagination plugins are:

2. Add Related Posts

As mentioned in the above section on pagination, it’s critical that you make your blog content easy to find (both for bots and users). If your content is buried a dozen clicks deep or if it’s orphaned entirely, that content can drop out of the index or won’t have enough link equity to outrank competitor documents, rendering those pages useless from a SEO perspective.

So another way to improve the findability of your content is to add a list of related articles at the end of each of all your blog posts. Not only does this elicit more page views with readers, but this practice also helps flow link equity to deeper content and improves the circulation of PageRank across your blog. Finally, given there are keywords in the anchor text, related posts are an internal linking mechanism that reinforce the semantic relevance of a document they’re linking to.

If you’re running on WordPress, adding related posts is relatively easy, and there are a range of some very good related post plugins:

3. Add Previous and Next Posts

Similar to implementing a related posts feature on your blog, you can increase findability with “previous” and “next” post links, which can appear at the top or at the bottom of an article on your blog.

previous-next-posts

Much like adding related posts, “previous” and “next” article links effectively surfaces your content and improves link equity distribution. In addition, these types of navigational links can help increase time on site, and boost overall user-engagement and satisfaction signals via the “long click,” a behavior metric Google is potentially measuring.

4. Proper Use of Categories

Categories are another component on your blog you can leverage to boost your organic search efforts. Besides making archived content easier to find (a common thread here), categories help classify and silo your content into topically themed pages, which creates additional opportunities to rank in search results.

Some category best practices are:

  • Limit the number of categories you have. Categories are often misused or abused with contributors creating a new category every time they write a new post, which can lead to really thin pages of content (pages with a single post snippet). For small- to medium-sized blogs, 10 to 15 categories are really all you need.
  • Select only one category per post. Contributors often abuse the category select feature and click on multiple categories before posting, which can risk duplicate content issues.
  • Add original content to your categories to help make them unique. This plugin works well for adding introductory content to category pages

5. Vary Title Tags vs. Article Titles

Keywords are the foundation for your SEO efforts. Most bloggers understand this and often include keywords and keyword variations in their copy. But where many authors drop the ball is by not varying the title of the blog post and the title tag element.

Often this is due to inexperience, time constraints, or the option doesn’t exist in their dashboard (which is easily remedied with the proper plugin). As such, the CMS or publishing platform duplicates the post title and the title tag with copy and paste.

Will this negatively impact SEO? No. But given the title tag is still the most important piece of content on your site (from an SEO perspective), not varying title and title tag is really more of a missed opportunity.

By varying your title and title tag and working in alternative keywords, stems, modifiers or synonyms, you make your content work even hard for you in the SERPs. And the more keyword variations in your content, the more opportunities your content has to rank in more searches.

There are a number of SEO plugins that allow you to vary post title and title tag, but my favorites are:

6. Add Sharing Buttons

Adding social buttons prompts sharing, which improves the distribution or your content across social platforms. Sharing can also help expose your content to new audiences.

From an SEO perspective, getting your content shared increases the likelihood of mentions and links. Also sharing helps your content get discovered faster; and the quicker it’s found, the sooner it shows up in the index.

What’s more, Google is gathering social data and this data impacts rankings. To what extent those social signals influence rankings is debatable, but Google clearly places some degree of value on social, and so should you.

To help increase distribution of your content across social channels, you need to implement frictionless sharing. Make your share buttons obvious, but not disruptive or distracting.

Sharebar is my favorite social sharing plugin for WordPress. It doesn’t support Google+, but this quick snippet of code solves that.

Sharebar is good for two reasons. It shadows the reader as they move down the page, and it contains “share counts,” which can help convey further trust, authority and popularity of an article for an audience.

 

Related reading

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google webspam
 
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hp

12:24 Publié dans Articles, Dipl.Ing.Stefan V.Raducanu, KM | Lien permanent | Commentaires (0) |  Imprimer | |  Facebook | | | |

03/05/2016

Pour créer, gérer et développer votre petite entreprise : découvrez le Salon SME Onlineneurs.

Pour créer, gérer et développer votre petite entreprise : découvrez le Salon SME Online
Version en ligne | Ajouter notre adresse à vos contacts | Ne plus recevoir d'informations de ce salon partenaire
NOUVEAU   2 juin 2016

Entrepreneurs, les réponses à toutes vos questions sans vous déplacer !

Inscrivez-vous gratuitement
Le 2 juin, où que vous soyez, connectez-vous au salon virtuel.
En quelques clics, faites le plein de solutions nouvelles et de conseils pour créer, gérer et développer votre activité.
Un salon virtuel, qu’est-ce que c’est ?
 
Des conférences en ligne et des webinars de 30 minutes, pour vous former sur des sujets essentiels pour votre activité.
Des stands virtuels sur lesquels vous consultez gratuitement la documentation, vidéos et guides à votre disposition.
Quand vous le souhaitez, vous échangez en direct avec les exposants par messagerie instantanée, skype ou mail selon votre préférence.

Pratique : pour participer au salon virtuel, un ordinateur, une tablette ou un smartphone connecté à Internet suffit !

Infos pratiques >
Ajoutez à votre agenda >
Inscrivez-vous >
Un événement organisé par l’équipe du Salon SME (ex Salon des micro-entreprises).
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Vous recevez cet email car vous êtes abonné(e) à la Newsletter de Place des Réseaux. Pour ne plus recevoir d'informations de ce salon partenaire, c’est par ici.

Pour ne plus recevoir d'informations de Place des Réseaux, c’est par ici.

TOURISM 2016 - International Conference on Global Tourism and Sustainability,aims at discussing the role of tourism with reference to the adoption of the Post-2015 Development Agenda, namely the Sustainable Development Goals (SDGs), Improving countries .

travel & tourism building,construction & architecture conferences & trade fairs culture,society & lifestyle world & regionalTOURISM 2016 - International Conference on Global Tourism and Sustainability

Date: 12-Oct-16 to 14-Oct-16
Location: Cultural Centre of Lagos / Lisbon / Portugal
Category: Travel & Tourism Building, Construction & Architecture Conferences & Trade Fairs Culture, Society & Lifestyle World & Regional
TOURISM 2016 – International Conference on Global Tourism and Sustainability aims at discussing the role of tourism with reference to the adoption of the Post-2015 Development Agenda, namely the Sustainable Development Goals (SDGs). The World Tourism Organization (UNTWO) highlights/ emphasizes the role of tourism regarding the SDGs related to inclusive and sustainable economic growth (Goal 8), sustainable consumption and production (Goal 12), and the sustainable use of oceans and marine resources (Goal 14) (UNTWO, 2015).

However, as stated in the same document, as a global activity, tourism has a broader influence on sustainability goals and may contribute to the implementation of all SDGs by:

- Improving human and communities’ welfare, by reducing poverty and hunger;
- Improving countries development as well as citizens’ equality, health, education and inclusivity;
- Promoting the preservation of cultural identities and cultural and natural heritage;
- Contributing to gender equality;
- Ensuring access to resources (water, energy) and food in an affordable way, as well as sustainable production and consumption;
- Promoting partnerships, economic growth and fair work;
- Building low impact infrastructures;
- Reducing actions and procedures that contribute to climate change;
- Protecting terrestrial and oceanic ecosystems.

Thus, the commitment of tourism activities with sustainability goals endorses new ways of thinking, planning and managing tourism activities. Awareness on these questions embraces all the actors (politicians, investors, companies and citizens) that may decide, from their different standpoints, on how to take the road of sustainability. In the future, travelling, for instance, will be more demanding, regarding sustainability goals, and will certainly change the paradigm of tourism.

Tourism sustainability goals will certainly bring many changes, from the way tourists travel, to the way infrastructures are built, the way local people interact with visitors, or the way urban and rural landscapes and natural areas accommodate the flow of tourists.

Tourism is not a ‘gold mine’, but may be part of the solution for local and regional development, for natural and cultural preservation and for bringing closer different people, thus paving the way for a more equal and conscious global community.

TOURISM 2016 - International Conference on Global Tourism and Sustainability invites all researchers, academics and practitioners in the field of tourism and sustainability to contribute to this discussion by presenting their work and research at this scientific and cultural event.

 

Visitors

Academics, researchers, tourism professionals, architects, engineers, public decisors, students

 

Exhibitors

No exhibition area.

 

Go to event website

 
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