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New research from Searchmetrics,MyNewsCenterNavigator, a provider of search experience optimization which includes SEO and content performance marketing, concludes that Google is now better able and more focused than ever on giving higher search ranking

Quality Content Is More Important Than Ever, Finds New Study830x230_blogbanner.jpg

Aug 04, 2015

New research from Searchmetrics, a provider of search experience optimization which includes SEO and content performance marketing, concludes that Google is now better able and more focused than ever on giving higher search rankings to good quality web content that is easy to understand and relevant to the search query. Positive user signals such as time on site help Google assign relevance values to content. Searchmetrics' analysis indicates the days are numbered for old-style SEO tactics such as link building or emphasizing relevant keywords and search phrases.

Additional new findings include the fact that, on average, 30% of sites that appear in the top 30 Google U.S. search results use responsive design to optimize the search experience by automatically adjusting the format to suit a mobile, tablet, or computer. As increasing numbers of users search on the move, responsive web design is more important.

In its annual study Search Ranking Factors and Rank Correlations - Google US 2015, Searchmetrics once again analyzed the top 30 search results for 10,000 relevant keywords and 300,000 websites appearing on Google.com. The aim of the analysis is to identify the key factors that high ranking web pages have in common and provide insights and benchmarks to help marketers, webmasters, and SEO professionals. The study measures the correlation between the presence of a wide list of factors amongst high-ranking Google.com search results.

Searchmetrics says the most important message from the 2015 study is that as the trend away from keywords and towards relevant content is continuing, high-ranking sites are shifting their focus from using keywords based on search queries to trying to understand the user's intention as a whole and reflecting this in quality, logically structured content.




La Côte d'Ivoire célèbre 55 ans de son indépendance

Autre date importante pour les Ivoiriens: le 25 octobre prochain pour l'élection présidentielle. Les candidatures sont attendues jusqu’au 25 août à la Commission électorale.


Le Conseil constitutionnel aura une semaine pour statuer et publier la liste définitive des candidats. Alors que les candidats déclarés ou potentiels ne se bousculent pas, les Ivoiriens, eux, sont exigeants et attendent beaucoup de leur futur président.


Let's learn more together, Brainly gets smart with Poland’s education boom...


In 2009 few leading VCs noticed the appearance of Zadane.pl, a Polish website aiming to connect students with each other, working mutually to complete their schoolwork. Today the firm – rebranded as Brainly – is present in 35 countries, works in 12 languages and offers answers to eight million questions, all within the education sphere.

Little surprise, then, that in October Brainly’s series A funding round of $9 million made it Poland’s second-largest tech investment. Of no shock, too, should be the company’s provenance: Poland has for some time been lauded as a paragon of modern education. Brainly has taken that reputation online.

Brainly expounds on the theory of social learning, developed by Canadian-American psychologist Albert Bandura in the 1970s. It quickly cornered Poland’s market in massive online open sources (MOOCs), before expanding into Russia – still its biggest market – and Turkey. Last month the firm won Best Education Startup at the Europas Conference and Awards – a gong that surprised spokesman Jakub Piwnik.

“It’s the first time when we actually got a physical (award), so it will look great in our office,” Piwnik tells Red Herring, before reeling off a succession of impressive figures: 40 million unique users per month, 5 million registered users and 70 employees, from 17 countries, working at three offices in Krakow, Berlin and New York City. “At the same time,” he adds, “we did a lot of hard work to accomplish our goals, using both the money raised and the great support we’ve received from our investors.”

Those investors include Berlin’s Point Nine Capital, US VC General Catalyst Partners and Runa Capital, based in Moscow and San Francisco, all of whom recognize a platform that is relatively easy to scale, and winning visitors from all corners of the world.

“We offer a perfect solution for the students, who outside of school are unable to get help with their problems,” says Piwnik. “It’s a common case, when parents or siblings are unable to help and teachers are unavailable. Some people turn to private tutoring, but it’s costly and sometimes there’s no time to arrange that.

“Searching for the answers in the common search engines can lead to misleading answers, or simply wrong ones,” he adds. “Students now know, that they can be sure that they can quickly find the right answers to their questions, with the proper explanation on Brainly.”

Technically, Brainly’s competitors could include other answer-based platforms such as Quora or Yahoo! Answers. But, Piwnik is quick to add, Brainly only includes educational content, meaning that the level of maintenance, and questions and answers, remains high.

“At the same time, our approach is different than other Edtech tools,” he says. “While they mostly work with teachers, parents or school administrations, we focus only on the students. What Brainy is now is the effect of many student focus groups, AB testing and hours of data analytics.”

Poland’s education stock has been rising consistently since the fall of the Berlin Wall. In 2000 only 1% of children received four hours or more of language class. In 2006 that reached 76%. This has allowed Poland to open up its economy to more international sectors, as its domestic economy has flourished.

Pre-primary school education for five-year-olds became compulsory in 2011. The number of children enrolled in such education leapt 33% between 2005 and 2011, the highest in the OECD. Between 2000 and 2012 the gender gap widened in 11 participating countries. In Poland it narrowed.

In these ways the Polish education system allowed its students a more holistic learning, and training suited to a knowledge economy. Poland came 19th overall in its OECD Program for International Student Assessment (PISA) math test score, but only has the 46th-highest GDP per capita in the world – by far the lowest of those 19.

Last February Red Herring reported on the vibrant startup scenes that have emerged in Warsaw and Krakow, Poland’s most and third-most populated cities respectively. This January we wrote about Poznan’s fast-materializing tech credentials, boosted by high-speed rail, interactive bus stops and low rents. A highly-educated workforce remains the lifeblood of all three tech spots. And that has soared across Poland.

“We have a lot to do ahead of us, and I think our greatest mission is to help the students to be able to function in the future, to believe heavily in citizenship and exist on the market, not just local markets but general,” says Ewa Dudek, undersecretary of state for education. “To do this we still need to concentrate more on the individual needs of students.”

Piwnik plays down the importance of Brainly’s Polish roots. “Comparing to the U.S. or several other European countries, we’re not doing that great,” he says. “Quality over quantity I’d say.” But he knows that Brainly is shaping more than its own expansion as a tech startup: “The truth is, when we started in 2009 there were no websites or apps for students to use when they needed help and wanted to collaborate with peers.

“You could say that Brainly has shaped the Edtech space in the country.”

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