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Any time, Any where, Any one, Any user, Any language:SRU-Electronics & MyNewsCenterNavigator, China,"We are open to share this technology with both domestic and foreign companies

 By Du Juan | China Daily | Updated: 2016-12-27 07:58

China has independently developed a software for resources exploration that aims to raise the operational efficiency of oilfields and coal mines, a process which promises to break the monopoly of international companies in the sector.

The software, call iPreSeis, is an application using seismological waves to image and quantitatively predict oil and other reserves.

The idea of developing such software was initiated in 2003. After more than a decade, the Research Institute of Petroleum Exploration and Development-under the China National Petroleum Corporation, the country's largest energy developer-announced the success of the innovation.

Zhao Bangliu, chief engineer of the exploration and production subsidiary of CNPC, said the company had already applied this software in many of its overseas oilfields.

"We are open to share this technology with both domestic and foreign companies, not only in the oil industry, but also coal and nuclear companies where it can be used for locating resources predicting reserves," he said.

Owing to different conditions in oilfields, it was hard to estimate the cost reduction of oil exploration by using the new software, but the price of the software itself was 60 percent lower than similar foreign products, Zhao said.

According to the institution, iPreSeis is covered by several national invention patents and it is considered a crucial achievement in China's onshore petroleum and natural gas exploration technologies.

In a deep oil exploration block in a domestic geological basin, the drilling success rate surged to more than 86 percent from the previous 60 percent after using the software, CNPC said.

Yu Baocai, deputy general manager of CNPC, said the oil industry was facing falling prices, higher production costs and lower resource quality globally.

"Energy explorers need to make greater efforts to extract resources in difficult areas and try to find resources through innovative technology," he said.

"The need for scientific innovation is now more urgent than at any time in the past."

Li Yan, an energy analyst at consultancy Shandong Longzhong Information Technology Co, said the new technology would be helpful for predicting the quantity of the underground oil resources, which would raise production efficiency.

However, China's domestic resources policy doesn't encourage large-scale oil developments because of the prevailing conditions in the international crude market, which means that this technological advance would not raise the total national production anytime soon, he said.

"In fact, affected by the weakening global crude price, China's domestic crude output is predicted to fall 6 percent to 7 percent year-on-year in 2016, which is the first drop in the past five years," Li said.

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on TV, mobile, PC, smartphone, tablet...

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It is organized on a geographical basis.

It primarily lists newspapers but increasingly includes many broadcast stations, internet services, magazines, and press agencies as well.

Please note that
News Center does not contain any actual news content.  It only contains links to news sources.

 NEWS CENTER does not control the content of the news sites that are listed in our directory.  Consequently, any concerns about the content of any news site should be sent directly to that site.

NEWS CENTER is oriented to those who are comfortable working in the English language.  Nevertheless, those with little or no grounding in English should still be able to use all of its basic features.

Advantage, benefit, utilisation, application in your business:

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Universal usage, may be individual or collective, the excellence of its quality being ensured by the validation of each source.

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Added value, in a context of innovation, to stay connected to the world.

Discover our offer, you will find:

1 - the main NEWS CENTER in PDF page

(which can be modified and custom).

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3 - as an example, the access to the Russian press.

 Click on your choice depending on the language indicated as a result of the title

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Maytszishan Caves - YouTube

Buddhist complex Maytszishan little known. It is located in Gansu Province in northwest China. This is a striking architectural complex, carved out of the rock. Maytszishan has 7,000 Buddhist sculptures and nearly 1,000 square meters of murals.


Innovation, entrepreneuriat, surprises stratégiques : L'incertitude nous rend libres...Regardez avec moi..Innover sur une époque, Bonheur en un clic de souris avec Ing.StefanV.Raducanu, Stefan de FranceWeb@Bonheur, Business Story, Culture, Style et Moi !

FRANCEWEB, réseau d’intelligence collective ! Nouvelle société du savoir, un instrument d’intelligence collective ! projet architectural majeur du 21ème siècle, Une attitude face au progrès et à l'avenir.

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Le blog de Philippe Silberzahn

Mon article sur le blog du Peter Drucker Forum: « The 5 principles on which we can create an entrepreneurial society »

Je publie un article sur le blog du Global Peter Drucker Forum, dans lequel j’interviendrai la semaine prochaine: « The 5 principles on which we can create an entrepreneurial society ». Il est consultable ici.

Voir le programme du forum ici.





FranceWebSharing, Ad Networks,Ad Exchanges, "If Opportunity doesn't knock, build a door",SRU-Electronics, The Wallet of the Future/Competent, Professional & Multidisciplinary, An Important Source of Information for You Everywhere

1agld1r.gifWhy Most Content Recommendations Are No Better than Banner Ads, News Sites Not Actually Recommending the Content,20150119_111926.jpg

1agld1r.gifSRU-Electronics, The Wallet of the Future/Competent, Professional & Multidisciplinary, An Important Source of Information for You Everywhere

The online advertising industry is booming. Worldwide, over $130 billion dollars will be spent on digital ads in 2016 alone. That’s a lot of money changing hands. With so much cash being pumped into digital advertising, it’s surprising how little marketers know about how digital ads are bought, sold and placed online.

Most ads are placed on different websites through an ad network or ad exchange. There are certainly other ways to get your ads placed online, but ad networks and exchanges tend to be the most predominant. You can certainly reach out to all the publishers (i.e., websites) where you would like your ad to appear and broker deals with them, but as you can imagine that would take an enormous amount of time and effort, especially if you’re looking to get your ad placed on thousands of websites.


Ad Networks

So ad networks are basically companies that connect advertisers with publishers (websites) that want to place ads. Ad networks have a collection of websites that allow advertisers to purchase ad space quickly and easily. The ad network will negotiate a price for the ad with the publisher and then mark it up and sell it to the advertiser for a profit. That way the advertiser doesn’t need to reach out to thousands of different websites and broker deals with them every time they want to run an ad and the ad network has a sustainable business model.

Ad Exchanges

Ad exchanges are similar to a stock exchange where people buy and sell ad space through real-time auctions. Publishers place a certain amount of ad impressions up for sale and buyers purchase those impressions. Those purchases are made in real-time and purchase price is dependent upon who the ad will be served to, time of day, device, ad location, etc. This type of ad-buy is supposed to be more transparent because it allows advertisers to purchase ads for the actual going-rate as opposed to the mark-up rate that the ad network charges (you’re basically cutting out the middle-man).

The First Problem

The big problem with this model is that your typical advertisers are unable to purchase from ad exchanges as many are private. While the ad exchange model is supposed to provide transparency for the advertiser, most are unable to purchase ads anyway. Because you have over 70 billion impressions daily flowing through open ad exchanges, policing them has become difficult. With open ad exchanges much of the content comes from bogus publishers, fraudsters, robots or low-quality websites.

Due to that fact, most ad exchanges are private with ads sold through carefully selected agencies or advertisers using trading desks and demand-side-platforms (DSPs).

The Transparency Problem

Now that we know how online ad buying works today, we can start to see how advertisers really have very little transparency as to where their ad will appear. Most of the ad buying is happening with ad networks, agencies or companies with DSPs, rather than your typical online advertiser.

But publishers also deal with the same transparency issues since they are unable to identify which advertiser was actually making the final placement on their website. Due to that fact, publishers are typically unable to screen-out low-quality ads and advertisers that could potentially hurt the credibility of the publisher.

It’s crazy to think that in a $130 billion dollar industry, neither the publisher nor advertiser really know what’s going on. Advertisers are unable to determine where their ads will run and publishers are unable to determine who is running ads. Buyers can never be exactly sure where their impressions might show up. And sellers can never be entirely sure who’s buying them.

If you ask me, it’s time that publishers and advertisers start working together. With so much money changing hands advertisers should have some transparency as to where their ads run and publisher’s need to know who is running the ads.

Find out how our Content Gist is the solution to your transparency dilemma. Set up a time to speak with our company founder, David McInnis: https://calendly.com/giantcranberry/strategy/

 Topics: native advertising, Cranberry, publishers

Written by Gerald Craft

Gerald Craft is the Director of Marketing at Cranberry LLC. He directs all inbound marketing efforts in addition to content creation.

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