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28/12/2016

Any time, Any where, Any one, Any user, Any language:SRU-Electronics & MyNewsCenterNavigator, China,"We are open to share this technology with both domestic and foreign companies

 By Du Juan | China Daily | Updated: 2016-12-27 07:58

China has independently developed a software for resources exploration that aims to raise the operational efficiency of oilfields and coal mines, a process which promises to break the monopoly of international companies in the sector.

The software, call iPreSeis, is an application using seismological waves to image and quantitatively predict oil and other reserves.

The idea of developing such software was initiated in 2003. After more than a decade, the Research Institute of Petroleum Exploration and Development-under the China National Petroleum Corporation, the country's largest energy developer-announced the success of the innovation.

Zhao Bangliu, chief engineer of the exploration and production subsidiary of CNPC, said the company had already applied this software in many of its overseas oilfields.

"We are open to share this technology with both domestic and foreign companies, not only in the oil industry, but also coal and nuclear companies where it can be used for locating resources predicting reserves," he said.

Owing to different conditions in oilfields, it was hard to estimate the cost reduction of oil exploration by using the new software, but the price of the software itself was 60 percent lower than similar foreign products, Zhao said.

According to the institution, iPreSeis is covered by several national invention patents and it is considered a crucial achievement in China's onshore petroleum and natural gas exploration technologies.

In a deep oil exploration block in a domestic geological basin, the drilling success rate surged to more than 86 percent from the previous 60 percent after using the software, CNPC said.

Yu Baocai, deputy general manager of CNPC, said the oil industry was facing falling prices, higher production costs and lower resource quality globally.

"Energy explorers need to make greater efforts to extract resources in difficult areas and try to find resources through innovative technology," he said.

"The need for scientific innovation is now more urgent than at any time in the past."

Li Yan, an energy analyst at consultancy Shandong Longzhong Information Technology Co, said the new technology would be helpful for predicting the quantity of the underground oil resources, which would raise production efficiency.

However, China's domestic resources policy doesn't encourage large-scale oil developments because of the prevailing conditions in the international crude market, which means that this technological advance would not raise the total national production anytime soon, he said.

"In fact, affected by the weakening global crude price, China's domestic crude output is predicted to fall 6 percent to 7 percent year-on-year in 2016, which is the first drop in the past five years," Li said.

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Buddhist complex Maytszishan little known. It is located in Gansu Province in northwest China. This is a striking architectural complex, carved out of the rock. Maytszishan has 7,000 Buddhist sculptures and nearly 1,000 square meters of murals.

08/12/2016

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African American destination for information regarding minority business issues.

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Musée national Fernand Léger

Bobigny

Collections publiques d'art contemporain du Conseil général de la Seine-Saint-Denis

Bordeaux

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Céret

Musée d'art moderne - établissement public de coopération culturelle

Dole

Musée des Beaux-Arts (collection XXème)

Grenoble

Musée de Grenoble

La Roche-sur-Yon

Musée

Le Cateau-Cambresis

Musée Matisse

Lyon

Musée d'art contemporain

Marseille

[MAC], musée d’art contemporain

Musée Cantini

Menton

Projet de Musée Jean Cocteau - Collection Séverin Wunderman

Nantes

Musée des Beaux-Arts

Nice

Musée d’art moderne et d’art contemporain

Musée des Beaux-Arts (collection XXe)

Musée national du Message Biblique Marc Chagall

Paris

Fonds national d'art contemporain

Musée national d'art moderne - Centre Pompidou

Musée Picasso

Musée de l'Orangerie

Fondation Albert Gleizes

Paris (Ville de)

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Musée Bourdelle

Fonds municipal d’art contemporain

Musée des Beaux-Arts - Petit Palais

Musée Zadkine

Rochechouart

Musée départemental d’art contemporain

Roubaix

La Piscine, Musée d’art et d’industrie André Diligent

Saint-Germain-en-Laye

Musées de Saint Germain-en-Laye
 

Saint-Paul

Fondation Maeght

Strasbourg

Musée d'art moderne et contemporain

Musée Tomi Ungerer, centre international de l'Illustration

Toulouse

les Abattoirs, Espace d'art moderne et contemporain de Midi-Pyrénées

Vallauris

Musée Pablo Picasso, La Guerre et la Paix

Villeneuve-d'Ascq

Musée d'art moderne Lille-Métropole

Vitry-sur-Seine

Musée d’art contemporain du Val-de-Marne

Hornu (Belgique)

Musée des arts contemporains - Grand-Hornu


 


 

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Frac Rhône-Alpes / IAC (Institut d’art contemporain)

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27/11/2016

FranceWebSharing, Ad Networks,Ad Exchanges, "If Opportunity doesn't knock, build a door",SRU-Electronics, The Wallet of the Future/Competent, Professional & Multidisciplinary, An Important Source of Information for You Everywhere

1agld1r.gifWhy Most Content Recommendations Are No Better than Banner Ads, News Sites Not Actually Recommending the Content,20150119_111926.jpg

1agld1r.gifSRU-Electronics, The Wallet of the Future/Competent, Professional & Multidisciplinary, An Important Source of Information for You Everywhere

The online advertising industry is booming. Worldwide, over $130 billion dollars will be spent on digital ads in 2016 alone. That’s a lot of money changing hands. With so much cash being pumped into digital advertising, it’s surprising how little marketers know about how digital ads are bought, sold and placed online.

Most ads are placed on different websites through an ad network or ad exchange. There are certainly other ways to get your ads placed online, but ad networks and exchanges tend to be the most predominant. You can certainly reach out to all the publishers (i.e., websites) where you would like your ad to appear and broker deals with them, but as you can imagine that would take an enormous amount of time and effort, especially if you’re looking to get your ad placed on thousands of websites.

shutterstock_184576229.jpg

Ad Networks

So ad networks are basically companies that connect advertisers with publishers (websites) that want to place ads. Ad networks have a collection of websites that allow advertisers to purchase ad space quickly and easily. The ad network will negotiate a price for the ad with the publisher and then mark it up and sell it to the advertiser for a profit. That way the advertiser doesn’t need to reach out to thousands of different websites and broker deals with them every time they want to run an ad and the ad network has a sustainable business model.

Ad Exchanges

Ad exchanges are similar to a stock exchange where people buy and sell ad space through real-time auctions. Publishers place a certain amount of ad impressions up for sale and buyers purchase those impressions. Those purchases are made in real-time and purchase price is dependent upon who the ad will be served to, time of day, device, ad location, etc. This type of ad-buy is supposed to be more transparent because it allows advertisers to purchase ads for the actual going-rate as opposed to the mark-up rate that the ad network charges (you’re basically cutting out the middle-man).

The First Problem

The big problem with this model is that your typical advertisers are unable to purchase from ad exchanges as many are private. While the ad exchange model is supposed to provide transparency for the advertiser, most are unable to purchase ads anyway. Because you have over 70 billion impressions daily flowing through open ad exchanges, policing them has become difficult. With open ad exchanges much of the content comes from bogus publishers, fraudsters, robots or low-quality websites.

Due to that fact, most ad exchanges are private with ads sold through carefully selected agencies or advertisers using trading desks and demand-side-platforms (DSPs).

The Transparency Problem

Now that we know how online ad buying works today, we can start to see how advertisers really have very little transparency as to where their ad will appear. Most of the ad buying is happening with ad networks, agencies or companies with DSPs, rather than your typical online advertiser.

But publishers also deal with the same transparency issues since they are unable to identify which advertiser was actually making the final placement on their website. Due to that fact, publishers are typically unable to screen-out low-quality ads and advertisers that could potentially hurt the credibility of the publisher.

It’s crazy to think that in a $130 billion dollar industry, neither the publisher nor advertiser really know what’s going on. Advertisers are unable to determine where their ads will run and publishers are unable to determine who is running ads. Buyers can never be exactly sure where their impressions might show up. And sellers can never be entirely sure who’s buying them.

If you ask me, it’s time that publishers and advertisers start working together. With so much money changing hands advertisers should have some transparency as to where their ads run and publisher’s need to know who is running the ads.

Find out how our Content Gist is the solution to your transparency dilemma. Set up a time to speak with our company founder, David McInnis: https://calendly.com/giantcranberry/strategy/

 Topics: native advertising, Cranberry, publishers

Written by Gerald Craft

Gerald Craft is the Director of Marketing at Cranberry LLC. He directs all inbound marketing efforts in addition to content creation.

 
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