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16/08/2017

FranceWebSharing,FranceWebAsso & SRU-Electronics,Target audience segmentation, Keeping track of your online activities

BusinessPRO,MyNewsCenterNavigator,5 Easy Steps To Get The Most Out Of Your Content Marketing,Target audience segmentation

SRU-Electronics(Special Research Unit), sharing information, knowledge, risks and profits, Interactive Business Communities, Participative Transformation, the largest sociotechnical system humankind has ever seen, Beyond Knowledge,Micro-Moments

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SRU-Electronics, (Special Research Unit) for International Research.

An Important Source of Information for Companies Everywhere

Competent, Professional & Multidisciplinary

is an e-integrator helping companies and organizations to maximize the potential of web and mobile application in e-business to achieve their goals.

SRU is a web development agency and e-integrator with offices near Paris.
With a team of  full time experts we provide professional web solutions since 1995.

We do this by partnering, tailoring, integrating and coaching

•  By Michael O Sullivan •

93% of B2B marketers and about 86% of B2C marketers use content marketing. Why? Because it works. It delivers 54% more leads than traditional outbound marketing sources. So obviously inbound or content marketing is an essential element of any marketer’s toolkit. Is your business already maximising the potential of content marketing?

If not, here are some valuable tips for taking your content marketing to the next level:.

Visual content is key

Users increasingly access information on-the-go or while focused on other things. Visual content allows you to grab your users’ attention and get your messages across. So go ahead and tell your brands story with videos, infographics, and compelling images. You should aim to incorporate visual elements in every single social media post and article you produce..

Engage your audience on social media

Social media offers a unique opportunity for your brand to build relationships with your customers. But you need to share content that resonates with your target audience. According to recent studies, people share content with their friends and family because they want to entertain (44%), educate (25%) and reflect their identity (20%). Most marketeers use LinkedIn, Facebook and Twitter. However, if your business is trying to reach out to younger people, you might want to consider setting up accounts on Snapchat and Vine..

Repurpose content

We all know it is difficult and time consuming to produce large amounts of content on a daily basis. At the same time, it is important to post frequently to make sure your customers don’t forget about you. One trick is to modify your existing content so it fits different formats. You can, for example, use the key messages of a blog post on Twitter or turn it into an infographic that you can use on Facebook..

Target audience segmentation

With more and more brands using content marketing strategies, users are faced with enormous amounts of information. The only way for small businesses to stand out from the crowd is to focus on a niche community or a highly-specialized segment of a larger market. Producing content that is relevant to this particular segment will help you get their attention..

Measure

Keeping track of your online activities and the different types of content you put out will allow you to fine tune and improve your content marketing strategy. If you know what resonates with your clients, you can allocate your budget in an ideal way..

The good news is that content marketing is not rocket science and there are options for every budget. So don’t miss this opportunity and get started with your content marketing today..

Guest author: Michael O Sullivan, co-founder Darwin Digital

13/08/2017

FranceWebSharing ->Learn, Meet, Discover, Exchange, Collaborate, Connect, Anywhere, Anytime, Any device, the people..by the people, everything

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I can help you build a product portfolio perfectly correlated to a marketing mix, a global digital ecosystem and an economic model.

The best way to master all the digital solutions and technological tools which will allow you to develop your success on line is to participate to a coaching program.

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Whether you want to create a website, set up an ecommerce platform, implement a Google Adwords campaign, make the SEO of your website, promote your brand via a social media strategy – or whether you want to elaborate a global digital ecosystem: getting the help of a digital expert will bring you the necessary added value which will enable you to master all genial digital solutions out there.

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Today, the web marketing discipline and all the digital tools can allow you to test numerous concepts and set up economic models with various monetization systems – with the construction of perfectly optimized processes aiming to create high conversion rates.

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The objective is to be able to implement for your brand, your organization, your company or your website successful conversion funnels: create an affluence of numerous visitors and quality leads, acquire prospects and future potential buyers, convert visitors into buyers, develop your TO and your ROI.

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I can help you build a product portfolio perfectly correlated to a marketing mix, a global digital ecosystem and an economic model. The objective is to be able to generate for you long-term revenues with the help of technology and all available digital tools.

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By working together, we will first start analyzing the market on which you want to developp your business, by using available market studies and conducting quantitative and qualitative marketing surveys. The objective is to eventually create an alliance between a marketing mix and a digital ecosystem which will take the form of a perfectly optimized economic model.

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One of the numerous advantages of digital solutions is the possibility to test a series of working hypotheses while keeping a marketing budget perfectly optimized. Today, you can use digital tools to develop your solutions on a global scale without having to spend huge amounts of money. According to your short-term results, you can then decide to invest bigger budgets on the mid term or even on the long term, after having perfectly understood the consequences of your web marketing actions in terms of return of investment.

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It’s also very important to perfectly undestand what is happening out there. Today, digital technology is creating the next revolution, very few people are really aware of this. Everybody heard about digital transformation but not so many people are really able to develop some relevant thoughts after having emphasized the concept.

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Digital is the next industrial revolution:

– By 2020, the number of connected devices will rise to 50 billion

– $6 trillion will be invested in IoT (Internet of Things) over the next five years

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Simply said.

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It can destruct many jobs in the retail sector.

But it can also be the solution to unemployment.

On one side, there are millions of unemployed in the world, today. On the other side, everybody can create a business on line and make a good living. Thanks to technology. And digital marketing. 

For sure: unemployment can disappear. With digital solutions. And the creation of a global digitalized world.

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If you are looking for solutions in order to set up your website – or elaborate a global economic, digital and web marketing ecosystem that really works: I look forward to hearing from you,  2 maini.jpg

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12/08/2017

FranceWebInfo,La Région Ile-de-France et l'AFE se donnent l'objectif d'accompagner, chaque année, 1 000 porteurs d'un projet entrepreneurial ou jeunes chefs d'entreprises exerçant leur activité dans un territoire des quartiers de la politique de la ville.

La Région Ile-de-France et l'AFE lancent un appel à projets pour soutenir l'entrepreneuriat dans les quartiers de la politique de la Ville

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Le 1er février 2017, l'AFE publiait un appel à manifestation d'intérêt (AMI), à destination des Régions et Métropoles pour soutenir les « Initiatives structurantes pour l'entrepreneuriat dans les territoires fragiles ». Sur la base des propositions des Régions et des Métropoles, l'AFE soutient à présent la mise en œuvre d'appels à projets (AAP) co-construits et cofinancés avec les collectivités territoriales.

Dans ce cadre, la Région Ile-de-France et l'AFE lancent aujourd'hui le premier AAP conjoint « Entreprendre dans les quartiers politique de la Ville » 2017, qui a pour objectifs de :
-    renforcer les actions d'accompagnement des créateurs-repreneurs et jeunes dirigeants d'entreprises,
-    accroître le taux de création et reprise d'entreprises,
-    favoriser la pérennité des entreprises et des emplois créés dans les quartiers prioritaires de la politique de la ville.
L'accompagnement constitue un enjeu de premier plan pour favoriser le succès des entrepreneurs franciliens et pour le développement économique de la Région qui connaît une très forte dynamique entrepreneuriale (27% des créations d'entreprises créées dans notre pays), en particulier dans les QPV, mais aussi une fragilité des nouvelles entreprises, moins robustes et moins riches en emplois que la moyenne nationale.
La mise en œuvre de cet appel à projet s'effectue dans le cadre du renouvellement de la politique régionale en faveur de l'entrepreneuriat et doit permettre de bâtir une offre d'accompagnement articulée avec les actions qui seront déployées à l'échelle régionale dans le cadre de l'appel à manifestation d'intérêt « Offre d'accompagnement pour un parcours coordonné vers la création et reprise d'entreprise », et de l'appel à projets « Favoriser la création et reprise d'activité, assurer une intégration durable dans l'emploi » au titre du FSE (axe 3 du Programme Opérationnel Régional 2014-2020).

La Région et l'AFE se donnent l'objectif d'accompagner, chaque année, 1 000 porteurs d'un projet entrepreneurial ou jeunes chefs d'entreprises exerçant leur activité dans un territoire des quartiers de la politique de la ville. Il s'agit d'augmenter de 52% le nombre de personnes accompagnées en 2016 dans les quartiers de la politique de la ville (650 bénéficiaires).
L'AAP vise donc à amplifier les initiatives existantes, ayant fait la preuve de leur efficacité, ou à faire émerger des initiatives nouvelles ciblées sur l'acquisition de compétences entrepreneuriales et la mise en réseau, notamment pour les jeunes (moins de 32 ans) et les femmes issus de ces territoires fragiles franciliens.

Une enveloppe maximale de 880 000 € est dévolue à l'AAP au titre de l'année 2017, dont  700 000 € par la Région Ile-de-France et 180 000 € par l'AFE.

. Date limite de remise des offres fixée au 12 septembre 2017 à 12h.
. Candidats éligibles : les collectivités locales et leurs groupements, ainsi que les opérateurs franciliens de l'accompagnement de la création/reprise et du développement d'entreprises (personnes morales de droit public ou privé).

Accéder à l'appel à projets sur le site de la Région ou sur le site de l'AFE

Contact presse AFE : Lisa Omara 06 52 25 07 66 / lisa.omara@coriolink.com
Contact presse Région Île-de-France : Laureen Favier 07 84 14 65 83 / laureen.favier@iledefrance.fr

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